Google Glass is an incredible product, it's proof that we have now reached the required level of technological skill to produce a truly wearable smart device. It's powerful, light, easy to use and features some great technological innovations including a bone-conducting microphone/headphone. It's also £1,000. Lets just take a moment to think that through.
The smartphone revolution is complete, but - as ever in human history - there are new horizons to explore. Glass is one of those boundaries. VR is another. Electric vehicles are another. Isn't that, surely, something to celebrate? Let's embrace them, criticise them, refine them. But let's not dismiss them. Let's instead take Google's advice, and try it - and see.
It can be a daunting experience to witness the I-generation swipe through apps as if they were born with the skill. However, it appears that parents are finally embracing the reality of Britons techno-kids.
It's not just the home that Google are taking over, and it isn't just a case of not buying a Nest blender or whatever they come up with next in order to avoid the Big G's nefarious grasp. For the vast majority of us, the internet is now a fact of life, something we access unthinkingly and with astonishing regularity, and, more often than not, Google is the filter through which we view it.